The perfect makeup starts with the perfect primer. Our illuminating primer is ideal for all skin types. It brightens skin for a radiant finish and blurs lines and imperfections, creating a flawless canvas for your foundation. e.l.f. Cosmetics offers a complete line of vegan and cruelty-free makeup and professional tools - all at an extraordinary value price, so there is sure to be something for everyone. See bullets and images for more information.