Let your lips pop with Colour Riche Glossy Balm. The L'Oral glossy balm contains Jojoba and Shea butter to nourish and hydrate for a full 8 hours. This glossy lip balm is available in six vibrant shades. It's the perfect lip balm for a bold, bright pout. • Bold, daring lip balm • 8HR Hydration • Vibrant color • Formulated with Jojoba and Shea Butter Apply starting in the center of your upper lip. Work from the center to outer edges of your lips, following the contour of your mouth. Then glide across the entire bottom lip.