Indulge your lips with Colour Riche Balm. This tinted lip balm provides a hint of luscious, kissable color, smoothing lips instantly and for a full 8 hours of continuous hydration. Lips are softer and more supple all day long-and keeps conditioning even after it's been removed. • Bold, daring pout • 8HR Hydration • Instantly nourishes lips, Vibrant Color • 8HR Hydration. Apply starting in the center of your upper lip. Work from the center to outer edges of your lips, following the contour of your mouth. Then glide across the entire bottom lip.