WOW Skin Science Activated Charcoal and Keratin Shampoo cleanses your hair by trapping and absorbing all impurities. | It is safe for daily use, It preserves the natural healthy oils of your hair without weighing it down. Hair is made of a protein called keratin. Keratin protects your hair from breakage and split ends, revives and strengthens chemically treated or damaged hair by nourishing each hair follicle. | Activated charcoal gently traps, binds and washes away build-ups, dirt and grime. Hydrolysed keratin protein repairs hair shafts and restores strength