Concrete Minerals started over 10 years ago in Riverside, CA. We were dreaming of a line of mineral cosmetics that wasn't so completely and utterly boring. All the sass of your favorite cosmetics brands, with none of the trash ingredients. We're passionate about creating high-end vegan, cruelty-free products with a unique twist! All of our products always exclude scary preservatives like parabens and cheap fillers like talc and bismuth oxychloride! This luxurious silky-soft balm formula will challenge even the pros! Looking to double your eyeshadow collection without spending a fortune? Try all your existing eyeshadows with this new rich black primer and watch your eyeshadows transform into a sultry darker sinful version of themselves. Apply just a small amount to eyelids before applying makeup and you'll see more sultry and smokey looks instantly.