PLUSHIES (from plushy: a soft toy) are the new generation of nude lips. Non-opaque, soft focus formula enhances natural lip color while making your lips look as plush as a teddy bear! WHAT IS IT: Soft focus, non-opaque liquid lipstick. Touch-proof finish ensures no-hassle all-day wear! Long-wearing formula dries down completely for a smudge-proof finish that enhances your natural lip color. One coat is all you need for that coveted my-lips-but-better effect, or build to your liking for more intensity. Create your own collection with our customizable lip kits. WHY YOU NEED IT: Infused with a nostalgic blackberry candy scent. Plushies are so comfortable, you'll forget you're wearing them but they'll never stop looking great! Compared to our Velvetine Liquid Lipsticks, these are a soft, feminine lipstick that are meant to last a few hours.