At last, the first long-wearing lipcolour that will not disappoint. The infallible never fail lipcolour patented formula offers superior elasticity for 16 hours of beautiful, comfortable color that won’t flake off or wear out mid-lip. Patented lip-gripping polymers with superior elasticity form a flexible color network that moves with lips for superior comfort and wear that won’t flake, cake, or crack. Patented sphingolipide complex, marine collagen, and vitamin e moisturize lips and lasts long.