Intense pout meets serious hydration with the next-level Milani Keep It Full Maxx lip-plumping formula. Loaded with cooling and tingling lip-loving ingredients, this high-comfort, cushiony balm instantly gives you full, pillowy lips. Moisture-rich Mango butter, Vitamin E, and a blend of oils add nourishment. Hyaluronic filling spheres and plumping peptides work to deliver an amplified pout with a soft shine finish. The oversized doe-foot applicator applies the perfect amount of formula in just one swipe to achieve naturally plump looking lips. Cruelty-free and certified by PETA, Milani does not test on animals and does not allow suppliers to test on its behalf. Apply directly to bare lips and wait 10 minutes for the ultimate plumping effect. Made in USA. Here to fuel your self-expression with products that make the exclusive inclusive, Milani delivers prestige quality products at affordable prices that fit the needs of every skin tone, look, and attitude.