100% Pure Argan Oil, known as "liquid gold" for its rich conditioning benefits, can improve skin's brightness, tone, texture and elasticity. Weightless multi-tasking miracle combines the benefits of a moisturizer, primer, brightener, protector & treatment in one. This magical ingredient from Morocco transforms skin, smoothing the appearance of fine lines, brightening dull skin and renewing suppleness, helping to enhance skin's youthful looking glow without ever leaving a greasy feel or finish.