The W7 Brand wasÊ created in 2002, the inspiration of two entrepreneurial young men from WestÊ London. Their aim - that everyone should have access to anÊ extensive range of high quality cosmetics at an affordable price - is now well on the way to becoming a reality. Our tagline of "Who Will You Be Today?" opens up opportunityÊ for the consumer to express themselves and use W7 productsÊ to be who they want to be. With a strong team behind theÊ brand, W7 has grown year on year and now boasts a collection of over 500 products, none of which are tested on animals. TheÊ range includes: nail polish, foundations, lipsticks and glosses, eyeshadowsÊ and palettes, plus an extensive offering of mascaras and our Ebony Collection for darker skin tones.