What it is: A long-wear lengthening vegan mascara that defines your lashes with rich color and conditions with clean ingredients. Why we love it: Lengthens, defines, and creates visibly fuller-looking lashes Long-wear, non-flaking formula Easy removal without scrubbing Unique molded rubber mascara brush precisely separates each lash Upgraded formula is now 100% vegan! Enriched with plant-based ingredients like Vitamin E, Cellulose Plant Fiber, and Sunflower Seed Oil to condition and plump lashes Open your eyes to clean beauty and real results. Our award-winning lengthening and defining mascara is now 100% vegan! The long-wear formula is now powered by plant-based ingredients like Vitamin E, Cellulose Plant Fiber, and Sunflower Seed Oil to nourish and condition lashes from root to tip. The naturally powerful formula creates instantly fuller-looking lashes with natural volume in just one swipe. With its unique molded rubber mascara brush, you can precisely separate and coat each and every lash with rich color for long, lush, and defined eyelashes every time. An Allure Best of Beauty Award Winner! Plant-powered ingredients: Vitamin E: Moisturizes and nourishes lashes Sunflower Seed Oil: Nourishes and hydrates with essential fatty acids Cellulose Plant Fiber: A natural thickening agent that helps volumize lashes Clean Beauty Powered By Plants. This makeup product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified.